For many years, Geely brand is committed to the same principle: overcoming the frontiers of technological capabilities, making technical breakthroughs in the field of automotive production, creating high-quality and safe cars, striving to become one of the world's leading automakers. The power of Geely is expressed in its passion for innovation and continuous improvement of its products, with a focus on safety, quality and technology with the care for the environment.
DESIGN PHILOSOPHY
The company focuses on global design trends of the industry and retains characteristic features. Geely Design is a young, dynamic global team. Geely Design is a forefront of every piece manufactured by Geely. It cooperates with subsidiary brands included in Geely Auto group of companies, such as LYNK & CO and London Electric Vehicle Company (LEVC).
GEELY DESIGN
Cars is a moving piece of art, they have their genuine aura,open for everybody,and provoke special feelings in the audience. Car is a unique idea embodied in metal and plastic.
It is the result of the cooperative input of people having designed and manufactured it.
Excellent cars are born from excellent design.Geely Design goal is to make excellent cars a reality, working in close knit with our engineers.
PETER HOBURY
Peter Hobury is a legendary name in the automotive industry. Acting as the executive vice president for design, he manages the development of Geely Auto and new brand — LYNK & CO. Based in design center in Scotland, he manages the development of four Geely design studios, from Shanghai to Barcelona, from Gothenburg to California. Through implementation of the cutting-edge communication technologies Peter has an opportunity of online review of the project deliverables of each studio.
